1. Who We Are

Cultura Creative Limited ("Cultura Creative", "we", "us", "our") is a company registered in England and Wales.

We are a premium visual content and ethical AI dataset company headquartered in Sheffield, United Kingdom.

We work globally with brands, agencies, creators, and technology partners. For the purposes of UK data protection law and the EU General Data Protection Regulation (GDPR), Cultura Creative Limited is the data controller of your personal data.

Contact details: info@culturacreative.com Cultura Creative Limited - Unit 8, Merchants CourtKelham IslandSheffield, S3 8ENUnited Kingdom

2. Our Commitment to Privacy

We are committed to:

● Transparency in how we use data
● Ethical data practices aligned with our values of fairness and inclusion
● Respecting model consent and intellectual property
● Protecting the privacy of our clients, collaborators, and website visitors

As a company operating at the intersection of creative production and artificial intelligence, we take data ethics seriously.

3. What Personal Data We Collect

We may collect and process the following types of personal data:

A. Website Visitors
● Name
● Email address
● Company name
● Phone number
● IP address
● Browser and device information
● Pages visited and interaction data

B. Clients and Business Partners
● Contact details
● Billing information
● Contractual information
● Communications

C. Creators, Models, and Contributors
● Contact details
● Professional portfolio information
● Model release documentation
● Payment details
● Identity verification documentation (where legally required)

D. Podcast Guests and Event Participants
● Biographical information
● Contact details
● Media assets
● Consent documentation

We do not knowingly collect data from children under 16 without appropriate consent

4. How We Use Your Data

We use personal data to:
● Respond to enquiries
Deliver contracted services
● Manage licensing and intellectual property
● Process payments
● Maintain model and contributor records
● Improve our website and services
● Send relevant marketing communications (with consent)
● Comply with legal and regulatory obligations

We do not sell personal data.

5. Legal Basis for Processing

Under UK GDPR and EU GDPR, we rely on:
● Contractual necessity
● Legitimate interests (e.g. running and improving our business)
● Legal obligations
● Consent (where required, particularly for marketing communications)

6. Ethical AI & Dataset Practices

As part of our work in ethical AI datasets:
● All individuals featured in datasets are captured under appropriate commercial releases.
● We ensure informed consent for data usage.
● We do not scrape personal data from the internet.
● We work to reduce bias in datasets and promote fair representation.
● We apply strict documentation and rights management processes.

We believe responsible data sourcing is fundamental to building trustworthy AI systems.

7. Data Sharing

We may share personal data with:
● Professional advisors (legal, accounting)
● Payment processors
● Cloud storage providers
● IT and hosting providers
● Trusted production partners

Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

8. Data Retention

We retain personal data only as long as necessary for:
● Contractual and licensing obligations
● Accounting and tax requirements
● Legal compliance
● Ongoing business relationships

Model release and licensing records may be retained long-term to protect intellectual property and usage rights.

9. Your Rights

Under data protection law, you have the right to:
● Access your personal data
● Correct inaccurate data
● Request erasure (where applicable)
● Restrict processing
● Object to processing
● Withdraw consent
● Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact: hello@culturacreative.com

10. Cookies

Our website uses cookies to:
● Ensure site functionality
● Analyse site traffic
● Improve user experience

You can manage cookie preferences via your browser settings. (A separate Cookie Policy may be provided.)

11. Data Security

We implement appropriate technical and organisational measures to protect personal data against:
● Unauthorised access
● Accidental loss
● Alteration or disclosure

Access to personal data is limited to authorised personnel only.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.