This project is a professionally produced portrait photography initiative focused on creating premium imagery that feels natural, authentic, and representative of real people. Shoots take place in real environments and are guided by experienced creatives, resulting in portraits that are polished and refined without feeling over-styled or unrealistic.
We’re casting both professional models and real people to take part. All participants are paid for their time and will receive their professionally produced images following the shoot.
The aim is to build a diverse, high-quality portrait collection that celebrates individuality, authenticity, and real-world representation through professional photography.
Casting by Cultura Creative
What the Images Are Used For
The portraits captured as part of this project contribute to a professionally produced collection of imagery that reflects real people in real-world settings. This includes a range of appearances, natural expressions, and everyday environments, helping ensure the final portraits feel authentic and representative.
All images are used solely for the purposes of this photography initiative. They are not used to identify individuals, track participants, or analyse personal behaviour, and participant privacy is respected at all times.
Each photography session is designed to be relaxed and welcoming.
Professional photographers guide participants through natural poses and expressions in real‑world settings, capturing imagery that reflects everyday life rather than staged studio scenes.
This approach ensures the final images feel authentic, inclusive and representative of real people.
The Creative Process
Every participant plays an essential role in shaping more accurate, fair and inclusive photo‑editing technology.
Your images help improve how photo‑enhancement tools perform across different skin tones, lighting conditions, facial features, and environments, producing better results for everyone.
By taking part, you’re contributing to technology that benefits millions of people, developed responsibly and with respect for real human diversity.
Why Your Participation Matters
Participant trust is taken seriously.
All images and personal data are stored and handled in accordance with UK data protection laws and strict internal security protocols. Access is limited exclusively to approved production and technical staff working directly on the project.
Images are never published, sold, or shared for marketing purposes and are not used for surveillance, identity recognition or deep‑fake applications.
Privacy & Data Protection
Step Into The Spotlight
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Book Your Slot
Choose your preferred location
and time. -
Attend Your Shoot
Arrive at your selected time and sign the model release before your session begins.
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Get Paid
You’ll receive your payment on the day for your time.
Referral Incentive
We are currently running portrait sessions on a large scale across Manchester and London.
If you refer friends or contacts to take part and they attend their scheduled shoot, you will receive payment per person referred. Referral rewards are calculated once attendance has been confirmed and are paid monthly via BACS transfer.
Important Information
All images captured as part of this project are kept private and are not used publicly. They are never used for government or state surveillance, identity recognition, or profiling of any kind.
All personal information is protected and processed in full accordance with UK GDPR and relevant data protection regulations. Full details outlining image usage, data handling, and participation are provided within the model release form. You will have the opportunity to read this carefully and sign only if you are fully comfortable proceeding on the day of your shoot.